Ignite HealthHub is an easy, customizable hosting platform for sharing your library of health content with your consumers and patients in a user-friendly, professional experience. HealthHub is built on WebMD Ignite’s Digital Experience Engine (DXE) , a no-code application made specifically for health systems to rapidly build and manage robust websites. DXE uses an atomic design system that helps you easily map your brand to your online presence, and includes a wealth of flexible features that enhance the experience for patients and consumers on your site.
Summary
HealthHub is the most complete health library service package on the market, offering more capabilities than any other competitor. HealthHub enables you to:
- Acquire more patients by targeting, engaging, and converting consumers as they seek care.
- Improve your organization’s performance through data, analytics, and managed services to optimize care coordination. The results are better outcomes for patients and measurable ROI for your company.
- Deliver better patient experiences through highly personalized communications that empower patients to actively participate in their own healthcare, from discovery to recovery.
Key benefits
Content quality
- Relevant and actionable: Content is up-to-date with new assets continuously added and updated, and automatically managed by HealthHub by default.
- Trustworthy: Content is URAC-accredited, NCQA-certified, and triple medically reviewed. HealthHub is the only health library service meeting all of these quality standards.
- Accessible: HealthHub has a WCAG-compliant interface. Content is written in 6-8th grade reading level, with select titles in Spanish.
- Robust and diverse: A wide variety of educational resources are included -
- Condition and wellness articles
- Health and procedure videos
- Personal risk calculators
- Health quizzes
- Healthy recipes
- Prescription and over-the-counter medication information
- Symptom checker (add-on feature)
Patient engagement & conversion
- Browseable Pillar and Cluster format: Allows visitors to drop into immersive experiences on their health topic of choice, without having to choose from a massive list of individual topics.
- Topics focused on strategic service lines: Makes it easy to embed calls to action (CTAs) leading to related helpful services offered by your organization.
- Integrated video and other multimedia: Engages all types of visitors, no matter their learning style.
- Dynamic Calls to Action (CTAs): Seamlessly guide people to take the next step toward entering your health system for the services they need, such as:
- Find a doctor
- Find a location
- Schedule an appointment
- Register for a class/event
- MyChart/Patient Portal link
- Email signup
- Monthly Marketing toolkits: Collateral, infographics and other information on a new health initiative you can use toward social media, blogs, and more to keep your users engaged.
Flexible implementation options
HealthHub-hosted
A turn-key health library experience with minimal effort.
- Branded with your logo, colors, and fonts
- Review and approval process before going live
- HealthHub maintains the site and content
- Ongoing support, maintenance, and security utilizing true SaaS-based architecture, regular support, updates, bug fixes, security patches, and new features are automatically pushed on a regular basis
HealthHub-integrated
A fully custom solution where HealthHub articles are integrated using an API.
- Flexible presentation of content including articles, videos, interactive tools
- Whole articles are integrated into your site
- HealthHub maintains the content
- You control page layout and maintenance of your site
Content Management System (CMS)-incorporated
Seamlessly blend HealthHub content in with your existing CMS platform.
- Select content to incorporate based on your priorities
- Editorial control enables mixing content sources within an article
- HealthHub delivers standard content
- You assume control of any edited content
- You maintain the edited content and site as a whole
Ease of management
- Full customization is available - from site branding and theme elements, to adding/editing content or multimedia - with no coding knowledge required.
- Administrator training is also available to help you with the development, creation, and publishing process of your custom content and editing of WebMD Ignite articles.
Scalability with WebMD Ignite
HealthHub can plug into other products in our WebMD Ignite Enterprise suite for the ultimate return on investment.
- Incorporate HealthAdvisor risk assessments to help visitors gauge their risk for certain maladies and generate leads into your health system.
- Integrate CTAs with Ignite Growth Platform to easily track performance with your target audience, calculate and report ROI in near real-time, plan your next campaign, and much more!
